Ad spending plunges as companies reduce marketing activities amid outbreak

first_imgCigarette manufacturer Djarum, online ticketing firm Tiket.com and online ticketing and hotel booking firm Traveloka, among other companies, each cut their ad spending by 100 percent in the first week of Ramadan compared with a year earlier.“Many companies are no longer advertising because they are not relevant to Ramadan at home,” the executive director, Hellen Katherina, said in a virtual briefing on Tuesday. “Online ticketing firms such as Traveloka and Tiket.com advertised aggressively for last year’s exodus. But there may not be any exodus this year.”Under the social restrictions imposed to contain the coronavirus, the traditional exodus leading up to Idul Fitri, in which around 18 million people traveled to their hometowns last year, is not allowed.In April, the 10 largest advertisers were mostly food and beverage companies and online service providers. The ad spending for NutriSari, a beverage brand produced by PT Nutrifood Indonesia, was raised 1,179 percent yoy to Rp 307 billion, the largest during April. It was followed by online stock trading platform Binomo.com with Rp 286 billion and Marjan Boudoin with Rp 231 billion. Indonesia’s advertisement spending dropped sharply in April as most big ad spenders reduced their marketing activities amid the coronavirus outbreak.Nielsen Indonesia, a data and measurement company, reported on Tuesday that total ad spending fell 25 percent month-to-month to Rp 3.5 trillion (US$235 million) in the third week of April, after a steady increase prior to the COVID-19 outbreak.Of the 15 major advertisers during last year’s Ramadan, only four companies raised their ad spending this year. E-commerce company Shopee Indonesia increased its spending by 18 percent year-on-year (yoy), syrup brand Marjan Boudoin by 82 percent, instant noodle manufacturers Indomie and Sedaap by 24 percent and 4 percent, respectively. Nielsen Indonesia also reported that its total spending on television advertising had been recovering since May 1, nearly a month after Jakarta first introduced the large-scale social restrictions.Since people have been staying at home, television views have gone up 12 percent on average and 14 percent among the upper-class group, since the government started ordering people to work from home in mid-March through mid-April.“During the stay-at-home period, the upper-class group who usually spend their time outside, now have more time to spend at home watching television,” said Hellen.However, marketers are moving their money from television to digital advertising. In 2018, total spending on digital advertising grew 18 percent yoy, far higher than the 2 percent growth rate of spending on television advertising, according to a 2019 report by the Mobile Marketing Association (MMA).Ekhel Chandra Wijaya, the external communications senior lead of e-commerce company Tokopedia, said his company was shifting focus to supporting the government’s coronavirus response, and thus had to make adjustment in various aspects including marketing.Tokopedia, the second-most-visited e-commerce website nationwide, lowered its ad spending by 40 percent yoy to Rp 115 billion in the first week of Ramadan, according to Nielsen Indonesia.“We are emphasizing higher effectiveness in marketing from message, audience, channel and support for business sustainability,” Ekhel told The Jakarta Post on Tuesday.Topics :last_img read more

Girl who pedaled injured dad across India offered national team trial

first_img“She covered this distance in seven days with her father and some luggage too. I thought she has something in her… that endurance level. We can try her,” chairman Onkar Singh told AFP.”She said she only wants to pursue her studies. We told her that we also take care of studies at our academies.” The cycling body expects Kumari to travel to Delhi after nationwide travel restrictions are lifted.Singh said the federation would test Kumari to see if she is suitable for competitive cycling.Ivanka Trump, the daughter of US President Donald Trump, praised Kumari’s efforts in a tweet, describing it as a “beautiful feat of endurance & love.”Topics : A 15-year-old girl who pedaled her injured migrant-worker father more than a thousand kilometers across India after a coronavirus lockdown left them destitute has been invited to try out for the national cycling team. Jyoti Kumari rode a bicycle with her father, Mohan Paswan, sitting on the pillion and holding their belongings from Gurugram city, near New Delhi, to their village in the northeastern state of Bihar, local media reported. They arrived home on May 16 after covering 1,200 kilometers (745 miles) in seven days. Paswan, a motorized rickshaw driver, was among millions of migrant workers left jobless after the country was suddenly locked down in March to slow the spread of the virus.With no money to pay rent or buy food and public transport halted, many walked or — like Kumari and Paswan — rode bicycles back to their villages.  The father and daughter’s arduous journey on a second-hand bike bought with their remaining funds made headlines.It also caught the attention of the Cycling Federation of India, which offered Kumari the chance to try out for the country’s team.last_img read more

PREMIUMGovt to spend $37b stimulus by year end through new programs, simpler bureaucracy

first_imgsocial-safety-program stimulus-package government-spending healthcare COVID-19 Linkedin Log in with your social account The government is looking to disburse Rp 534.98 trillion (US$37.04 billion) in COVID-19 stimulus funding in the remaining months of the year, through proposed new programs and streamlined bureaucracy in an attempt to rescue the pandemic-hit economy.The new stimulus programs range from a continuation of existing programs such as fund placement in banks, electricity discounts and the Family Hope program, as well as new programs intended to spur economic growth and boost people’s purchasing power, according to Finance Minister Sri Mulyani Indrawati on Monday.The new proposed stimulus programs, totaling Rp 126.2 trillion, will be financed from reserves and budget reallocations from the government’s COVID-19 stimulus package of Rp 695.2 trillion.“We will redesign the stimulus to maximize its impact and to allow the economy to recover faster, while also simplifyin… Facebook LOG INDon’t have an account? Register here Topics : Google Forgot Password ?last_img read more

Walton Sentenced To 16 Years In Federal Prison

first_imgA former Franklin County Jailer will spend the next 16 years in federal prison.Derek Walton, 31, of Liberty, was pleaded guilty in April to two counts of child exploitation. He was also fined $5,000 and will be on lifetime supervised release once the sentence is complete.A federal prison sentence requires 85 percent of the sentence to be served.Walton was arrested after federal agents raided his Union County home in August 2013. Investigators said they found electronic evidence including thumb drive hidden behind a mirror and a video camera during the raid along with sexually explicit photographs of a minor female.Walton was accused of exchanging emails containing explicit photographs with another account. One email account was even accessed from the Franklin County Security Center, according to investigators.last_img read more

James G.Utter

first_imgJames G. Utter, 90, of Dillsboro passed away Tuesday, July 16, 2019 at Highpoint Health in Lawrenceburg.  James was born Monday, January 21, 1929 in Dillsboro, Indiana, the son of Harley and Louella (Heath) Utter. He served his country in the U.S. Army and graduated from Dillsboro High School in 1948.  He married Phyllis Gross Ensinger October 24, 1998 and she preceded him in death January 27, 2018.  He was a member of the Osgood Baptist Church and former member of Dillsboro United Methodist Church.  He retired from Seagram’s in 1991 after 40 years, was a former member of Distillery Workers Union and a lifetime farmer.  He was a member of the Northcutt Laaker American Legion Post #292 of Dillsboro.  He enjoyed traveling, walking, porch time with family and reading to educate himself.James is survived by son James (Ruth) Utter Jr. of Montana; daughters: Peggy (Chad) Day of Covington, Kentucky, Becky (Steve) Chipman of Dillsboro and Beverly Utter of Cincinnati, Ohio; brothers: John (Marie) and Steve (Kathy) Utter both of Dillsboro; sisters: Mary Decker and Scharline Field both of Arizona; grandchildren: Stephanie (Jeff) Taylor, Joel Van Cleave, Maria Salazar, Toni (Austin) Proffitt, Jay Utter, and Lacey Utter; great-grandchildren: Devon, Xavier, Rylan, Kayleigh, Paxton and Phoenyx; 3 stepchildren; several step grandchildren, great-grandchildren, and great great-grandchildren; nieces, nephews and many friends.  He was preceded in death by wife, Phyllis; parents; brothers: Norman (Phyllis), Wayne (Jean) and Jerry Utter; sisters: Nellie Hehe and Genieve (Wes) Young; 1 stepson Mike Ensinger and 2 brother-in-laws: Charles Decker and William Field.A service celebrating his life will be held 11 AM Monday, July 22 at Filter-DeVries-Moore Funeral Home in Dillsboro with Pastors Steve Allen and Deb Beason officiating.  Burial will follow in Oakdale Cemetery, with full military rites provided by Northcutt Laaker American Legion Post #292.  Family and friends may gather to share and remember him 5 – 7 PM Sunday, July 21 also at the funeral home.  Memorials may be given in honor of James to Oakdale Cemetery or Dillsboro Library.  Filter-DeVries-Moore Funeral Home entrusted with arrangements, 12887 Lenover Street, Box 146, Dillsboro, IN 47018, (812)432-5480.  You may go to www.filterdevriesmoore.com to leave an online condolence message for the family.last_img read more

Kane at the double for Spurs

first_img Sandro’s late strike meant his former side had to ride out a late storm, but QPR were unable to avoid falling to a seventh defeat in eight league games. Things could have been so different had Charlie Austin found the net with some decent first-half chances and had his team-mates defended better for Kane’s opening goal, which came seconds after fans chanted “You’re just a s*** Charlie Austin” at him. Rio Ferdinand, Nedum Onuoha and Robert Green were all culpable as the 21-year-old was allowed to nod home a free-kick unmarked, while the defence was again found wanting as Kane was all too easily allowed to run through to net. QPR did have several penalty claims of varying strengths before and after Kane’s second and a fine strike from Sandro led to a tense ending, yet Chris Ramsey’s men were unable to avoid a defeat that leaves them three points from safety. The Hoops started well enough against the club he spent nine years with, as Bobby Zamora saw a powerful header tipped over by Hugo Lloris. It was soon QPR counterpart Green earning the plaudits, denying a glancing header from Kane – the best Spurs could muster in a dominant but toothless start. The hosts grew into the match and would have gone ahead in the 19th minute had Lloris not denied Austin from close range and saved Kyle Walker’s blushes after an error. Matt Phillips and Sandro had attempts as the hosts continued to press, with Austin then wriggling free and hitting hit a rasping left-footed strike off the underside of the bar. The attention of those at both ends of the Premier League were focused on Loftus Road, where the teams involved knew defeat could prove a defining moment in their season. In the end, Kane proved the difference in a tense, entertaining battle, scoring either side of half-time to take his tally to 26 goals in all competitions in front of Roy Hodgson, securing Spurs a 2-1 win which moved them within three points of the top four. Press Association QPR’s best period of the half soon came to an abrupt end, though. Kane was goaded by the home fans after winning a free-kick on the right – chants he shoved down their throats by scoring from the resulting set piece. Andros Townsend’s ball into the box caused havoc, with Onuoha losing Kane after Ferdinand stopped tracking him and Green failing to beat the unmarked front man to the ball. The Rs goalkeeper stopped Spurs from doubling their lead as half-time approached after a Walker effort took a deflection, while at the other end Ramsey’s men felt they should have had a penalty when Lloris appeared to catch Mauricio Isla. Referee Craig Pawson waved play on and both Zamora and Austin had efforts as half-time approached – a period from which Tottenham returned the stronger. Christian Eriksen was not having one of his greatest games but produced a moment of magic two minutes in, with a wonderful, curling right-footed strike coming back off the post from 25 yards. Kane’s attempt to net the rebound went well wide and Townsend was next to threaten the club he spent such a fruitful loan spell with, before QPR at last appeared to wake from their slumber. Zamora used his strength to shake off Eric Dier before thumping a goalbound shot Lloris did well to stop. The striker was aggrieved soon after not to have been given a penalty having been grappled to the ground by Vertonghen, but by that point Austin had produced an incredible goal-line clearance to deny Eriksen at the other end. Tempers frayed with Pochettino entering the field to help break up an altercation between Karl Henry and Ryan Mason, who would soon set-up Spurs’ second. As impressive as his through-ball was, it was embarrassingly easy for Kane to get behind the QPR defence, before showing impressive composure to round Green and slot home. Hush fell upon Loftus Road but the volume soon ratcheted up a notch as Sandro fired home from the edge of the box. Austin appealed vociferously for a penalty against Nabil Bentaleb and Junior Hoilett turned over as QPR pushed for a leveller, but it was not to be to the audible frustration of the home fans. QPR’s hopes of beating the drop received a major blow as Harry Kane underlined his England credentials with a match-winning brace for Tottenham. last_img read more

Florida brewery puts shelter dogs on beer cans to help them get adopted

first_imgA Florida brewery is raising awareness by putting shelter dogs on beer cans to help them get adopted.Motorworks Brewing in Florida in Bradenton, Florida teamed up with a local shelter and started featuring adoptable dogs on their beer cans in efforts to find the dogs a home.Hans Wohlgefahrt, the Manatee County Animal Service outreach and event specialist says the gesture has been a huge help since the shelter is extremely overcrowded. “It has been a constant problem, being the county’s only open-admission shelter, we take in nearly 15-20 animals every day,” said Wohlgefahrt.Elwonger says all of the proceeds are going to help build a new shelter.Photo Courtesy of Motorworks Brewinglast_img read more

Hosts Brazil frustrated by South Africa

first_imgBARCELONA forward Neymar was unable to help Brazil make a winning start to the Rio 2016 Olympic Games as the hosts were held to a goalless draw by 10-man South Africa in Brasilia yesterday.New Manchester City forward Gabriel Jesus hit the post for London 2012 runners-up Brazil.South Africa’s Mothobi Mvala was sent off just before the hour after picking up a second yellow card for a foul.Group A is a four-way tie on one point after Iraq and Denmark drew 0-0.A sparse crowd inside the Estadio Nacional Mane Garrincha in Brasilia saw a game full of chances but no goals.Iraq were denied victory when Saad Abdul-Amir’s long-range attempt was saved by Jeppe Hojbjerg.The men’s football tournament started one day before today’s opening ceremony because of a packed schedule.Mexico, who won the 2012 Olympics in London, were held to a 2-2 draw by Germany in Group C.The Mexicans took the lead early in the second half through Oribe Peralta but Arsenal midfielder Serge Gnarby levelled soon after.Rodolfo Pizarro swept Mexico into the lead again but Matthias Ginter, part of Germany’s 2014 World Cup-winning squad, powered home a late header to earn his side a point.It was a winning start for Portugal in Group D as they beat Argentina 2-0 at the Olympic Stadium in Rio de Janeiro.Porto striker Goncalo Paciencia opened the scoring midway the second half, firing home from outside the box.A goalkeeping error by Geronimo Rulli then sealed the win for Portugal as the Argentina shot-stopper let Pite’s tame shot squeeze through his legs. (BBC Sport)last_img read more

‘Business as usual’ for battle-ready Test skipper Holder

first_imgBRIDGETOWN, Barbados (CMC) – Despite cricket facing an uncertain future due to the challenges posed by the deadly COVID-19 pandemic, Test captain Jason Holder said it was “business as usual” for him, as he ramped up preparation for next month’s tour of England.Holder was one of 13 Barbadian players named in a 30-man provisional squad, who resumed outdoor training at Kensington Oval here last week, following several weeks of a government-enforced lockdown.In perhaps a sign of things to come for the sport at least in the short term, players were forced to train in small groups in order to observe social-distancing during, and also to pay attention to new sanitisation protocols.While acknowledging the new measures were designed to protect players, Holder said it was also important not to allow them to hamper the focus on preparation.“For me it is business as usual, to be honest. Yes, there are restrictions and restrictions in place for our safety but at the end of the day once you understand them, you just get on with it,” Holder told CWI Media.“I don’t dwell on it; I wouldn’t try to tinker with it. I think they’re put in place for a reason and we all understand why they’re put in place and safety must always come first. Test captain Jason Holder goes through his paces at Kensington Oval during a recent training session.“I’m just happy to be back out playing cricket, even though it’s only a practice session, but I’m just happy to be back out doing something that I love and I really can’t wait to get back onto the cricket field.”West Indies are poised to take on England next month in a three-Test series that was rescheduled from May due to the outbreak of the pandemic.And the tour is expected to be the first of its kind played in “bio-secure” conditions behind closed doors, with strict health protocols in place to guard against the coronavirus.For instance, players have been discouraged from physical contact when celebrating, sharing drinks or physical equipment, handing personal effects to the umpire and from using saliva when shining the ball.Holder said while there had been no discussion yet on how to curb the customary exuberant celebrations, he believed West Indies would come up with “our unique way” of expressing themselves.“I really can’t say (regarding celebrations) but knowing the West Indian way, we’ll find our unique way of doing it,” said the 28-year-old, the world’s leading Test all-rounder.“I just think it is important that you still celebrate every wicket as though it’s your first or it’s your last Test wicket. We’ll find a way to cope with it; we’ll find a way to enjoy it and the safest way at that.”West Indies will be defending the coveted Wisden Trophy after stunning the English last year in the Caribbean to record their first series win over them in a decade.However, the tourists will likely start the tour of England as underdogs, especially having not won a series in the United Kingdom in 32 years.Holder said memories from the 2017 series there were still fresh and it provided the belief that West Indies could come away with a series result.“It would always be a challenge. England in England are a very competitive and successful team. Not many teams go to England and defeat England,” said Holder, who is poised for his third tour of England.“For us, we’ve got a really good opportunity to do it and the last time we went there it was a keenly contested series. Many people wrote us off quite early and we rebounded really, really well and we shocked the world. “It didn’t shock me per se because I knew the capability of the team. But to see the guys respond in that way after the first Test match was significant.“I know the guys are really looking forward to the opportunity of getting back out there and playing cricket and we really relish the opportunity of going to England so I know once we get on that cricket field, we will be putting our heads together, hands together, hearts together in trying to achieve a series win.”In 2017, West Indies lost the first Test at Birmingham by an innings inside three days but hit back in the second Test at Leeds to pull off a stunning five-wicket victory with Shai Hope scoring a hundred in each innings.They lost the final Test at Lord’s by nine wickets.last_img read more

Tipp football injury toll easing

first_imgKevin O’Halloran and George Hannigan should be among the substitues for Saturday’s crucial Allianz National League match against Kildare.The Premier County are 4th in the table and probably need to beat the Lilywhites if they’re to have a realistic chance of winning promotion from Division 3.Tipp boss Liam Kearns says it’s good to see the injury toll easing.last_img