Tmall double eleven Shopping Festival this year to 91 billion 200 million yuan turnover once again created a new record, according to Alibaba CEO Zhang Yong said, this year 11, there are nuts, milk, honey, cars, watches, mobile phone eight kinds of products, will apply for the Guinness world record. This morning, Guinness world records Chinese official website announcement, Tmall received a total of 2015 ten 9 Guinness world records honor.
the following is the full text of the announcement:
on the afternoon of November 12, 2015, Guinness world records certified officer Charles Wharton announced the creation of 9 pairs of Tmall during the world record in honor of the 11 world records in the period of the dual. Which 24 hours a single network platform mobile phone sales of more than 3 million units, the company’s total turnover of up to RMB 91 billion 200 million.
Tmall double created 11, in addition to break the day turnover of 91217036022 yuan for 24 hours, a single online retail sales in the highest honor "Guinness world records, and other sales including milk 10124263 liter, 6567 tons of nuts, apples 641899 kilograms, 269821 kilograms of honey, 3133289 sets of mobile phone, TV 643964, watch 1112561, 6506 cars, eight kinds of products successfully refresh the sales performance of the Guinness world record of honor.
Guinness world record certification officer Charles Wharton said: "very pleased to once again witness to create Tmall in eleven during the double sales record, hope consumers involved in breaking the record at the same time, also can obtain convenient and efficient consumer experience."
it is reported that last year, 11 pairs of Tmall Electric City on the sale of the success of the 1 million 890 thousand mobile phones to break the Guinness book of world records honor, and this year to the mobile phone sales of 3 million 130 thousand units will be a world record refresh.