Abstract: Taobao and other giants have to explore the mother and child channel is to let nature take its course. The size of the giants decided that they only when the opportunity to hold the front will force, but the same, they can easily overwhelm the bulk of an entrepreneur. Baby honey bud rise, in addition to the opportunity and vision, but also a strong capital touted.
"in October 29th the fifth Plenary Session of the 18th CPC Central Committee announced the closing: adhere to the basic national policy of family planning, improve the population development strategy, the full implementation of a couple can have two children policy, actively cope with population aging action." It can be said that the official news, micro-blog, WeChat, the circle of friends so I see the eye piece has been pregnant.
and two child policy, indicating that this market will usher in a new round of outbreak.
‘s market has two sets of data: "I believe everyone is familiar with Chinese has become the world’s second largest after the U.S. pregnant baby products consumption in 2015 the baby market size will reach 2 trillion yuan." The total number of children aged 0 to 4 in our country in the past 10 years, the number of newborn babies per year in has remained at around 16 million, and from 2010 began to rise. The new generation of maternal and child populations per capita annual consumption has reached 5000~18000 yuan, visual will remain a high level of growth.
look ahead, several industry chiefs have already done the layout, the market firmly occupied. Such as Ali Beibei sale, brand extension of vip.com is my mommy, Baidu’s mother — baby version know almost know, rain mobile health’s parenting doctor and doctor during pregnancy, beauty Grapefruit’s beauty grapefruit during pregnancy. Of course, I can not forget to be Suning acquisition of the red child and the original name of my mother, I want Jingdong baby. In addition, some of the big network platform, such as mother network, baby tree, baby center, have begun to develop their own App products.
financing in this regard, in 2014 the outbreak of maternal and child class website has emerged in January, the baby tree to get strategic investment 150 million yuan C round after July, freaky help for $20 million B round, honey bud baby has completed two rounds of financing: a $20 million B round in July, $60 million C round in December. In 15 years, January babe network 100 million C round of financing, valuation of $1 billion; in March, freaky help won 100 million dollars C round; in July won the $300 million D round of baby tree; just a few days ago, honey bud baby is announced the completion of a $150 million D round.
so, Taobao and other giants have to explore the mother and child channel is to let nature take its course. The size of the giants decided that they only when the opportunity to hold the front will force, but the same, they can easily overwhelm the bulk of an entrepreneur. Baby honey bud rise, in addition to the opportunity and vision of the capital is just perfect, stick out vigorously. The potential market of such a forbidding strategic point, heat can peep.