Archbold Equipment Co. rebrands and is now Redline Equipment

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Archbold Equipment has rebranded and is now Redline Equipment. The company has a new name, new logo and tagline: any season, any reason, any time.“We’re the same people, at the same locations, with the same ownership, but with a new vision,” Zach Hetterick Redline Equipment CEO said. “We have been working since the beginning of the year to define who we are, so we stay relevant to our customer base and to ensure our team is working in the same direction.”For more than 20 years the board of the directors have discussed changing the name, but could not agree upon one. Having the name of the company with several locations being the same as the name of a town created difficulty and confusion.“The rebrand is part of our long term strategic plan,” Hetterick said. “We enlisted the help of a third party who worked to capture the voice of the customer.”The information captured was used to create brand concepts. Each location has a rebranding lead and those staff members provided input into the brand to go with, made the apparel choices, helped shape the new brand, and are involved in implementing it at their location.“The feedback we captured from customers is being utilized in all aspects of our business and will have an impact far beyond our rebranding,” Hetterick said.As part of the new vision for the company, staff are now operating under a new mission and core values. Learn more at www.redlineequipment.com/rebrand.Redline Equipment has seven agricultural store locations in the Tri-State area: Topeka, IN; Adrian, MI; and four Ohio locations in Archbold, Bellevue, Bowling Green, Ottawa, and Sherwood.last_img read more

IPL-4: 350 to go under auctioneer’s hammer

first_imgAs many as 350 top cricketers from India and abroad would go under the auctioneer’s hammer in Bangalore on January 8 and 9 with the 10 IPL franchises bidding for their services for the fourth season of the lucrative Twenty20 League.Barring a dozen players, including Indian superstars Sachin Tendulkar, Mahendra Singh Dhoni and Virender Sehwag, who have been retained by five franchises in advance of the auction as per the IPL player regulations, most of the world’s top players would be up for grabs.The list of players has 11 out of 12 century makers in the previous three IPL seasons, including the Twenty20 league’s fastest century maker Yusuf Pathan and 2010 ICC ODI Player of the Year, A B de Villers (South Africa), Cricket Board Secretary N Srinivasan said on Wednesday.Former India skippers Sourav Ganguly, Anil Kumble and Rahul Dravid, too, would be available for pickings by the various franchises.Other established IPL performers available at the auction include current Indian team members Gautam Gambhir, Zaheer Khan, Ashish Nehra and Yuvraj Singh, as well as 2009 IPL’s most successful bowler (38 wickets) R P Singh.”The DLF IPL auction is indeed a very exciting prospect. I am confident that IPL fans throughout India and across the world will be paying very close attention to which of the world’s best cricketers will be wearing their teams colours for the next IPL season,” said IPL Chairman Chirayu Amin.With inputs from PTIlast_img read more