Inside credit union marketing: 8 steps to a killer sales video

first_img 20SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr As video becomes increasingly prominent not only in our personal lives but in our businesses, creating sales productions for the “screen” are becoming staples of more and more marketing plans today. But I don’t see these productions as really sales pieces – unless it’s your local car dealer or furniture warehouse declaring (cue the baritone voice with the echo effect): “It’s our annual liquidation sale! Everything must go, go, go, go!”Instead, video presents an opportunity to connect and teach on a personal level.For credit unions, these productions (if done right) are tools that provide helpful, educational information to members and greatly enhance the value of your financial institution. A teaching-focused video can create and foster strong, personal connections that ultimately position you as a trusted, primary financial resource. That’s the road you want – not the loud, extreme “sky is falling” promo from Candy’s Classic Couch Emporium.In this article, we cover eight steps on how to create an awesome sales/marketing/educational (whatever you want to call it) video production. Again, to achieve a greater connection with your members, you have to seriously consider producing a series of these videos that also rise above today’s ever-increasing marketing noise. continue reading »last_img read more