ICBC hopes month-long campaign will reduce injury, death through risky behaviour

first_imgSafety coordinator with ICBC Diana Pozer says common high-risk behaviour includes failure to yield, following too closely, speeding, and ignoring traffic control devices, as well as unsafe lane changing.Pozer asks motorist to give themselves plenty of time on the road so they don’t feel the need to speed, leave at least two seconds of space between yourself and the car in front of you, and acknowledge that a yellow light indicates a full stop, unless it’s unsafe to do so.“Looking for vulnerable road users like pedestrians, cyclist, motorcyclists – it’s so vital to make sure that you see them and that they see you as well so each knows what your manoeuvre is going to be at the intersection,” explains Pozer. “That’s super important and that’s one of the biggest reasons why we’re really focusing on left turns.”- Advertisement -You can expect to see ICBC’s campaign in action through radio and online advertisements, as well as social media activity.“In communities where there are speed watch volunteers, we ask them to go out and also work with the police to help to encourage drivers to slow down,” says Pozer.This high-risk driving education and enhanced enforcement campaign is an annual occurrence – a partnership between the B.C. government, local police departments and ICBCAdvertisement 100 Avenue and Alaska Highway – 87 crashes100 Street and Alaska Highway turning-lane – 77 crashes100 Avenue and 100 Street – 72 crashes93 Avenue and 96 Street – 63 crashes100 Street and 93 Avenue – 49 crashesThe following are top five intersections in Dawson Creek that are most susceptible to crashes – not specifically injury or death, based on the same five-year average formula.15 Street and Alaska Avenue – 33 crashes17 Street and Alaska Avenue – 31 crashes116 Avenue and 8 Street – 24 crashes104 Avenue and 88 Street – 21 crashes102 Avenue and 8 Street – 19 crashesFollow this link to find the top intersections for crashes in your city through ICBC’s interactive, online map.  Regional statisticsICBC’s most recent statistics are based on police-reported data from 2010 to 2014, which were later created into a five-year average from 2009 to 2013.In north-central B.C., an average of 550 crashes have occurred that resulted in injuries or deaths.The following are top five intersections in Fort St. John that are most susceptible to crashes – not specifically injury or death, based on the same five-year average formula.Advertisementlast_img read more